Year of Publication
2022
Journal
Journal of Service Management
Volume
forthcoming

The Invisible Leash: When Human Brands Hijack Corporate Brands’ Consumer Relationships

21-01-2022

Citation: The Invisible Leash: When Human Brands Hijack Corporate Brands’ Consumer Relationships. Journal of Service Management. 2022;forthcoming.

In: Journal of Service Management

Published by: , 2022

Cited by: