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Year of Publication
2020
Journal
CEUR-WS, 2020
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Understanding the what and how of successful social live streaming

Assistant Professor, Chair of Marketing Department, Department of Marketing

Citation: 1.Understanding the what and how of successful social live streaming. CEUR-WS, 2020. 2020.

In: CEUR-WS, 2020

Published by: J Giertz, WH Weiger, M Törhönen, J Hamari , 2020

Cited by: 2