No Result Found
|
|
| Year of Publication |
2019
|
| Journal |
European journal of marketing, 2019
|
| Volume |
53
|
| Issue |
9
|
| Number of Pages |
1808-1832
|
| Download citation |
Publications
Who’s pulling the strings? The motivational paths from marketer actions to user engagement in social media
Assistant Professor, Chair of Marketing Department, Department of Marketing
Citation: 1.Who’s pulling the strings? The motivational paths from marketer actions to user engagement in social media. European journal of marketing, 2019. 2019;53(9):1808-1832.
In: European journal of marketing, 2019
Published by: WH Weiger, HA Wetzel, M Hammerschmidt , 2019
google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=ZqVJLwUAA…
Cited by: 17