BIO

Dr Sheraz Alam Malik is currently an Assistant Professor in Operations and Project Management in College of Business (COB), Al Faisal University Riyadh, KSA. Prior to this appointment he was full time Lecturer (Assistant Professor) of Logistics & Data Management at the Royal Docks School of Business & Law, University of East London (UEL), London, UK. He was a visiting Faculty to Northumbria University, University of Wales & University Arts London (UAL), UK. He was also an associate lecturer (online) for retail & logistics management at Lincoln International business school, University of Lincoln, UK and Associate Academic (online) for dissertation support & independent studies at the University of Derby, UK. He was the Director of studies at the University of the West of Scotland for DBA students. He has taught courses in operations & project management, network & operations, sustainable supply chain management and data handling & business intelligence.

Prior to his current engagements, he was a PhD researcher at Value Chain Research Centre at the Kent Business School, University of Kent, UK working closely with TESCO suppliers. Dr Malik has more than 8 years of experience in research, teaching, modelling, optimisations, analytics, simulations, artificial intelligence and consumer insights of 1.4 million TESCO club card purchasing data. With quantitative & qualitative research focused on using data to generate market intelligence & pattern detection with advanced statistical analysis software like TABLEAU, WEKA, GOOGLE ANALYTICS, SPSS, @RISK and EXCEL. Combining hands-on technical skills to design primary research for estimating & analysing consumer demand patterns & trends to inform stock allocation and replenishment decisions. Data visualisation & modelling for complex business realities to aid critical decision making especially during strategy and policy stages. His main area of research are food supply chain, sustainability, logistics, big data analysis and operation management. He is currently working on optimisation and simulation modelling for improving stock allocation decision making in retail environment and looking to improve sustainability through big data applications.