Classes
Marketing has been formally defined by the American marketing association as the activity,set of institutions, and processes for creating, communicating, delivering, and exchangingoffers that have value for customers, clients, partners, and society at large. This coursepresents a broad overview of the main marketing concepts and activities while also providingin-depth knowledge of key marketing issues such as segmentation, positioning, branding andnew product development. A key emphasis of the course is the importance of recognizingthat the customer is the fundamental asset of a corporation. A range of assessment tools areused to facilitate learning in this course such as in class assignments.
Consumer behavior is an important and complex topic because achieving marketingobjectives depends on knowing, serving and influencing consumers. This course coversmajor influences on the buying process, including affect, cognition, situational, and culturalfactors. Specific topics include attitudes, learning, intentions, and consumer decision-makingamong others. The marketing implications of understanding the consumer are emphasized,and social factors are also considered. A range of assessment tools are used to facilitatelearning in this course such as in class assignments.
ARE297/ Architecture & Building
This course presents an introductory study of the theory, history, principles and practice of architecture. It includes the basic principles of architectural analysis, criticism and aesthetic principles. It discusses the roles and responsibilities of the design professions, including interior design, landscape architecture, urban planning and engineering and how they relate to each other.
ARE 341/ The Built Environment
Through a series of modules dealing with different architectural issues and building types (Representation; Landscape; Dwelling; Commerce and Industry; Public Institutions; Sacred Spaces), students will be introduced to ideas and problems that affect the way in which the built environment has been and continues to be shaped in a variety of historical and cultural contexts. We will think broadly about how the spaces that people move through and inhabit in their daily lives shape and are shaped by human behavior, cultural identity, political experience, and the currents of historical circumstance. Contemporary buildings and projects will figure prominently as examples of how designers currently approach architectural, structural and urban problems. Local sites will serve as case-studies for the analysis of different aspects of the built environment. This class is taught in a seminar format with students evaluated on their class participation and assigned projects. Readings and projects will introduce students to a variety of techniques for analyzing and representing the built environment, providing the basic tools for subsequent architectural research and studies.