Skip to main content
Log in
User account menu
Log in
Breadcrumb
Home
Search Result
Global Menu
Profiles
Announcements
Calendar
Classes
Publications
Presentations
Search
Experiences that matter? The motivational experiences and business outcomes of gamified services
Welf Hermann Weiger
Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior
Welf Hermann Weiger
Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns,
Welf Hermann Weiger
A Streamer’s Stream: The What and How of Successful Social Live Streaming
Welf Hermann Weiger
How Marketer-generated Content in Social Media Impacts Sales Along the Sentiment Cycle
Welf Hermann Weiger
Another Dark Side of Gamification? How and When Gamified Service Use Triggers Information Disclosure
Welf Hermann Weiger
Quantifying Investor Returns from Brand Buzz: The Interplay of Brand Buzz Aggregation and Dispersion Metrics
Welf Hermann Weiger
Stand by me: Escaping the webrooming dilemma through integrating product presentation technologies and product reviews
Welf Hermann Weiger
Should Marketers Pull the Strings? How to Shape the Impact of Persuasion on Consumer Engagement in Social Media
Welf Hermann Weiger
Behavioral Engagement in Social Media: Measurement, Antecedents, and Purchase Consequences
Welf Hermann Weiger
Pagination
First page
« First
Previous page
‹‹
…
Page
734
Page
735
Page
736
Page
737
Page
738
Page
739
Page
740
Page
741
Page
742
…
Next page
››
Last page
Last »
Profiles
Fulltext search
No Result Found
Pagination
First page
« First
Previous page
‹‹
…
Page
23
Page
24
Page
25
Page
26
Page
27
Page
28
Page
29
Page
30
Page
31
