Welf H. Weiger is an Assistant Professor of Marketing and Chair of the the Marketing Department at Alfaisal University in Saudi Arabia. His research primarily focuses on social media marketing, customer engagement, gamification, and the use of artificial intelligence at the service frontline. His scholarly contributions have been featured in prominent publications including the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, European Journal of Information Systems, Journal of Information Technology, Journal of Product Innovation Management, Journal of International Marketing, European Journal of Marketing, and Journal of Business Research.
Welf
Hermann Weiger
Associate Professor, Chair of Marketing Department, Department of Marketing
Bio
Brief Biography
CV
CV_Welf_Weiger_Faculty_Page_Feb24.pdf
(398.77 KB)
Publications
SELF-DETERMINATION IN SOCIAL MEDIA CHANNELS: ANTECEDENTS AND IMPACT ON CONTENT GENERATION
Journal Article
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SELF-DETERMINATION IN SOCIAL MEDIA CHANNELS: ANTECEDENTS AND IMPACT ON CONTENT GENERATION. (2013). Challenging the Bounds of Marketing Thought, 25, 2013.
Are we all brand managers? Understanding the facets and drivers of brand democratization
Journal Article
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Are we all brand managers? Understanding the facets and drivers of brand democratization. (2012). Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going Beyond …, 2012.
Any Chatter Matters: The Effects of Marketer-Generated Appeals on User Engagement and Brand Equity
Journal Article
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Any Chatter Matters: The Effects of Marketer-Generated Appeals on User Engagement and Brand Equity.
Presentations
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