Classes
Consumer behavior is an important and complex topic because achieving marketingobjectives depends on knowing, serving and influencing consumers. This course coversmajor influences on the buying process, including affect, cognition, situational, and culturalfactors. Specific topics include attitudes, learning, intentions, and consumer decision-makingamong others. The marketing implications of understanding the consumer are emphasized,and social factors are also considered. A range of assessment tools are used to facilitatelearning in this course such as in class assignments.
Marketing has been formally defined by the American marketing association as the activity,set of institutions, and processes for creating, communicating, delivering, and exchangingoffers that have value for customers, clients, partners, and society at large. This coursepresents a broad overview of the main marketing concepts and activities while also providingin-depth knowledge of key marketing issues such as segmentation, positioning, branding andnew product development. A key emphasis of the course is the importance of recognizingthat the customer is the fundamental asset of a corporation. A range of assessment tools areused to facilitate learning in this course such as in class assignments.
Principles of Logistics and Supply chain Management (undergraduate)
Operations Management (undergraduate)
Coop Internship (undergraduate)
Course Description
This course is aimed to help our students understand and apply the analytical concepts and tools for managing operations in production of goods and services. Some of the key strategic concepts covered include improvements in operational effectiveness through cost reduction, and continuous improvements in quality, reliability, flexibility and speed of operations. This course also covers critical operations management activities, such as supply chain management, inventory deployment and control, transportation networks optimization, demand and supply planning, scheduling, project management, forecasting, and the management of quality including the principles of Lean Management and innovation. Some of the course sections will use the experimental or experiential learning approach.
Key Learning Objectives
On completion of this unit students should be able to:
Define operations and operations management.
Identify the roles and responsibilities of operations managers in different organizational contexts.
Explain the importance of effective application of the operations management principles in different contexts such as service organization and production based organizations.
Describe the main issues concerned with today’s competitive environment and their influence on managing operations.