Classes
Consumer behavior is an important and complex topic because achieving marketingobjectives depends on knowing, serving and influencing consumers. This course coversmajor influences on the buying process, including affect, cognition, situational, and culturalfactors. Specific topics include attitudes, learning, intentions, and consumer decision-makingamong others. The marketing implications of understanding the consumer are emphasized,and social factors are also considered. A range of assessment tools are used to facilitatelearning in this course such as in class assignments.
Marketing has been formally defined by the American marketing association as the activity,set of institutions, and processes for creating, communicating, delivering, and exchangingoffers that have value for customers, clients, partners, and society at large. This coursepresents a broad overview of the main marketing concepts and activities while also providingin-depth knowledge of key marketing issues such as segmentation, positioning, branding andnew product development. A key emphasis of the course is the importance of recognizingthat the customer is the fundamental asset of a corporation. A range of assessment tools areused to facilitate learning in this course such as in class assignments.
Principles of Logistics and Supply chain Management (undergraduate)
Operations Management (undergraduate)
Coop Internship (undergraduate)
Course Description
This course is aimed to help our students understand and apply the analytical concepts and tools for managing operations in production of goods and services. Some of the key strategic concepts covered include improvements in operational effectiveness through cost reduction, and continuous improvements in quality, reliability, flexibility and speed of operations. This course also covers critical operations management activities, such as supply chain management, inventory deployment and control, transportation networks optimization, demand and supply planning, scheduling, project management, forecasting, and the management of quality including the principles of Lean Management and innovation. Some of the course sections will use the experimental or experiential learning approach.
Key Learning Objectives
On completion of this unit students should be able to:
Define operations and operations management.
Identify the roles and responsibilities of operations managers in different organizational contexts.
Explain the importance of effective application of the operations management principles in different contexts such as service organization and production based organizations.
Describe the main issues concerned with today’s competitive environment and their influence on managing operations.
Management Informarmation Systems
Course Description As information systems are increasingly taking active role in managing modern digital businesses, the needs for understanding how MIS is effectively integrated in the day-to-day operations is also increased. This can be easily seen through the penetration of IT in all business management areas such as customer management, marketing, financial analysis, production, procurements, innovations… etc. Therefore, MIS has become a crucial tool at all management levels. With this in mind, instead of focusing on pure IT aspects, the course shall emphasize on the use of information systems in managing businesses. It will provide knowledge and basic methodologies and approaches to deal with business operational needs in alignment with corporate business objectives. Furthermore, it will study how outputs from various management information systems from different operational units can be integrated to support business in identifying challenges, taking decisions, and achieving competitive advantage. Key Learning Objectives The main objective of this course are: § Increasing the students’ knowledge and progress their understanding on the role of information systems in managing modems businesses. § Prepare the students to use information systems as an integral part of business management strategy. § Upon successful completion of this course, the students will: o Understand the important of MIS concepts and dimensions in the of businesses management. o Understand the types and roles of information systems in modern businesses o Understand the models of business competitive advantage. o Acquire relevant knowledge on managing information management ethics, privacy and intellectual properties. o Develop a strategy on selecting and implemented required technology infrastructure and associated applications for business management. o Manage corporate information systems and databases as business assets and practical measures to ensure business continuity. o Introduce the concept of information security measures and how they are supported with adequate IT governance and practices. o Understand the role of management information system to support corporate ecommerce initiatives.