Dr. Abdel Monim Shaltoni holds a Ph.D. in e-marketing from the University of Birmingham and is currently a full-time Associate Professor at Alfaisal University where he teaches at the postgraduate and undergraduate levels. Dr. Shaltoni's research interests focus on the organizational adoption of e-marketing and marketing practices in developing countries. He secured research funds and published in international peer-reviewed journals and conferences. Before starting his academic career, Dr. Shaltoni was a marketing and business development manager for several software houses. He also conducted consultancy and training projects in several areas of marketing and e-business. Dr. Shaltoni was born in Germany; he completed his BA in business administration at the University of Jordan and his MBA at the University of Leicester.
Dr.
Abdel
Monim Shaltoni
Associate Professor, Department of Marketing
Bio
Brief Bio
CV
CV 2024.pdf
(331.77 KB)
Publications
Drivers of electric vehicle adoption: the moderating role of technological innovativeness
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Shaltoni, A. (2023). Drivers of electric vehicle adoption: the moderating role of technological innovativeness.
The interaction effect of leadership support on the EO-innovative performance relationship
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The interaction effect of leadership support on the EO-innovative performance relationship. (2022). The International Journal of Entrepreneurship and Innovation, 14657503221102894, 2022.
Google scholar Link
PERCEIVED USEFULNESS AND WILLINGNESS TO RELY ON ADVERTISING VERSUS ELECTRONIC WORD-OF-MOUTH (eWOM)
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PERCEIVED USEFULNESS AND WILLINGNESS TO RELY ON ADVERTISING VERSUS ELECTRONIC WORD-OF-MOUTH (eWOM). (2020). 9th International Conference on Mass Customization and Personalization …, 2020.
Determinants of pro-environmental behaviour in the context of emerging economies
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Determinants of pro-environmental behaviour in the context of emerging economies. (2019). International Journal of Sustainable Society 11 (4), 257-277, 2019.
Making market research work in Saudi Arabia
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Making market research work in Saudi Arabia. (2019). International Journal of Market Research 61 (1), 10-11, 2019.
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The Impact of Perceived Advertising Creativity on Behavioural Intentions and Quality Perceptions in Mass Customization. (2019). International Journal of Industrial Engineering and Management 10 (2), 131-138, 2019.
The use of sampling methods in advertising research: A gap between theory and practice
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The use of sampling methods in advertising research: A gap between theory and practice. (2018). International Journal of Advertising 37 (4), 650-663, 2018.
Luxury consumption and luxury marketing: Exploratory study in the Kingdom of Saudi Arabia
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Luxury consumption and luxury marketing: Exploratory study in the Kingdom of Saudi Arabia. (2018). First Marketing Forum, Riyadh, KSA, 2018.
Electronic marketing orientation in the Small and Medium-sized Enterprises context
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Electronic marketing orientation in the Small and Medium-sized Enterprises context. (2018). European Business Review 30 (3), 272-284, 2018.
Electronic Marketing Orientation in the SMEs context
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Electronic Marketing Orientation in the SMEs context. (2018). European Business Review, 30(3), 272-284.
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Marketing of specialised products and services to consumers with disabilities: exploring the role of advertising, COO, and e-commerce. . (2018). The International Review of Retail, Distribution and Consumer Research. 28(2), Pp. 1, 28(2), 115-136.
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Marketing of specialised products and services to consumers with disabilities: exploring the role of advertising, country-of-origin, and e-commerce. (2018). The International Review of Retail, Distribution and Consumer Research 28 (2 …, 2018, 28, 115–136.
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From websites to social media: exploring the adoption of internet marketing in emerging industrial markets. (2017). Journal of Business & Industrial Marketing 32 (7), 1009-1019, 2017.
Online reviews systems in the service sector: An exploratory investigation from the Saudi market
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Online reviews systems in the service sector: An exploratory investigation from the Saudi market. (2017). 8th Global Islamic Marketing Conference, Turkey, 2017.
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Effects of gender, occupational stereotyping, and culture on perceived service quality in Anglo-Saxon and Middle Eastern cultures. (2017). Services Marketing Quarterly 38 (2), 57-73, 2017.
The use of sampling methods in advertising research: A gap between theory and practice.
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The use of sampling methods in advertising research: A gap between theory and practice. . (2017). International Journal of Advertising, 37 (4), 650-663.
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From websites to social media: Exploring the adoption of Internet marketing in emerging industrial markets. (2017). Journal of Business and Industrial Marketing, , 32(7), 1009-1019.
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Effects of Gender, Occupational Stereotyping and Culture on Perceived Service Quality in Anglo-Saxon and Middle Eastern Cultures. (2017). Services Marketing Quarterly, 38(2), 57-73.
E-marketing education in transition: An analysis of international courses and programs
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E-marketing education in transition: An analysis of international courses and programs. (2016). The International Journal of Management Education, Temporary Link to Full …, 2016.
E-marketing education in transition: An analysis of international courses and programs.
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E-marketing education in transition: An analysis of international courses and programs. . (2016). The International Journal of Management Education, 14(2), 212-218.
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Exploring students’ satisfaction with universities’ portals in developing countries: A cultural perspective. (2015). The International Journal of Information and Learning Technology 32 (2), 82-93, 2015.
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Exploring students’ satisfaction with universities’ portals in developing countries: A cultural perspective. . (2015). The International Journal of Information and Learning Technology (previously Campus-Wide Information Systems), 32(2), 82-93.
Antecedents of e-marketing orientation in SMEs: An exploratory study
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Antecedents of e-marketing orientation in SMEs: An exploratory study. (2015). University of Twente, 2015.
Marketing Communications Role in Shaping Consumer Awareness of Cause-Related Marketing Campaigns
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Marketing Communications Role in Shaping Consumer Awareness of Cause-Related Marketing Campaigns. (2014). International Journal of Marketing Studies 6 (2), 163-168, 2014, 6, 163-168.
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Examining the Effects of Gender and Occupational Stereotype on Perceptions of Service Quality in Different Cultures. (2014). Marketing Management Association Spring Conference, 127, 2014.
Open innovations and international collaboration in the context of emerging economies
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Open innovations and international collaboration in the context of emerging economies. (2013). International Journal of Business and Management 8 (8), 12, 2013, 8, 12-21.
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THE IMPACT OF GENDER SIMILARITY/DISSIMILARITY ON PERCEPTIONS OF SERVICE QUALITY: AN EVIDENCE FROM JORDANIAN STUDENTS. (2013). Euro-American Conference for Academic Disciplines, " Bad Hofgastein, Austria, 2013.
E-MARKETING EDUCATION: DEFINING THE LIMITS
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E-MARKETING EDUCATION: DEFINING THE LIMITS. (2011). 7th International Conference on Business, Management and Economics, Izmir …, 2011.
The measurement of e-marketing orientation (EMO) in business-to-business markets
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The measurement of e-marketing orientation (EMO) in business-to-business markets. (2010). Industrial Marketing Management 39 (7), 1097-1102, 2010, 39(7), 1097-1102.
THE MEASUREMENT OF E-MARKETING ORIENTATION (EMO) IN B2B MARKETS
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THE MEASUREMENT OF E-MARKETING ORIENTATION (EMO) IN B2B MARKETS. (2009). INDUSTRIAL MARKETING MANAGEMENT 38 (6), 1-6, 2009.
Book
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Impacts of technological, organizational, and external contexts on internet marketing adoption: An empirical examination, In Grea, R (ed). Advances in technology and innovation in marketing. (2009). New Delhi: Macmillan.
An Investigation Into the Organisational Orientation Towards E-marketing
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An Investigation Into the Organisational Orientation Towards E-marketing. (2007). University of Birmingham, 2007.
Impact of e-commerce on consumers and small firms
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Impact of e-commerce on consumers and small firms. (2006). Ashgate Publishing, Ltd., 2006.
Book
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e-Marketing Adoption in Organizations, In Gray, C and Zappala, S (ed.) Impact of E-commerce on Consumers and Small Firms. (2006). London: Sage.
An Investigation Into the Organisational Orientation Towards E-marketing (Thesis)
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An Investigation Into the Organisational Orientation Towards E-marketing (Thesis). (2006). University of Birmingham, Birmingham Business School, Department of Marketing, 2006.
e-Marketing adoption in Organizations
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e-Marketing adoption in Organizations. (2006). Impact of E-Commerce on Consumers and Small Firms, 129-138, 2006.
The Role Of E-marketing Resources in Improving Marketing Information System
Conference Paper
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The Role Of E-marketing Resources in Improving Marketing Information System. (2004). the Annual Conference of Information System and Their Roles in Developing and Expanding Business Firms. Presented at the. Zarqa, Jordan. (Original work published 2025)
Conference Paper
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A theoretical investigation into the factors impacting e-marketing adoption in commercial organizations. (2003). The Annual Conference of the International Association for Research in Economic Psychology. Presented at the. Rimini, Italy.
Impacts of Technological, Organizational and
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Impacts of Technological, Organizational and. Advances in Technoloy and Innocation in Marketing, 26, 0.
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Electronic Marketing Orientation in the SMEs Context Abdel Monim Shaltoni, Douglas West, Ibrahim Alnawas, Tamather Shatnawi.
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Interactive Marketspace for the Jordanian Industrial Sector ندرﻻا ﻲﻓ ﻲﻋﺎﻧﺻﻟا عﺎطﻘﻟﻟ ﻲﻟﻋﺎﻔﺗﻟا ﻲﻧورﺗﮐﻟﻻا قوﺳﻟا.
Exploring Students’ Satisfaction With Universities’ Portals In Developing Countries
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Exploring Students’ Satisfaction With Universities’ Portals In Developing Countries.
Presentations
Calendar
Announcements
Classes
Consumer behavior is an important and complex topic because achieving marketingobjectives depends on knowing, serving and influencing consumers. This course coversmajor influences on the buying process, including affect, cognition, situational, and culturalfactors. Specific topics include attitudes, learning, intentions, and consumer decision-makingamong others. The marketing implications of understanding the consumer are emphasized,and social factors are also considered. A range of assessment tools are used to facilitatelearning in this course such as in class assignments.
Marketing has been formally defined by the American marketing association as the activity,set of institutions, and processes for creating, communicating, delivering, and exchangingoffers that have value for customers, clients, partners, and society at large. This coursepresents a broad overview of the main marketing concepts and activities while also providingin-depth knowledge of key marketing issues such as segmentation, positioning, branding andnew product development. A key emphasis of the course is the importance of recognizingthat the customer is the fundamental asset of a corporation. A range of assessment tools areused to facilitate learning in this course such as in class assignments.