Dr. Abdel Monim Shaltoni holds a Ph.D. in e-marketing from the University of Birmingham and is currently a full-time Associate Professor at Alfaisal University where he teaches at the postgraduate and undergraduate levels. Dr. Shaltoni's research interests focus on the organizational adoption of e-marketing and marketing practices in developing countries. He secured research funds and published in international peer-reviewed journals and conferences. Before starting his academic career, Dr. Shaltoni was a marketing and business development manager for several software houses. He also conducted consultancy and training projects in several areas of marketing and e-business. Dr. Shaltoni was born in Germany; he completed his BA in business administration at the University of Jordan and his MBA at the University of Leicester.
Dr.
Abdel
Monim Shaltoni
Associate Professor, Department of Marketing
Bio
Brief Bio
CV
CV 2024.pdf
(331.77 KB)
Publications
The interaction effect of leadership support on the EO-innovative performance relationship
Journal Article
,
The interaction effect of leadership support on the EO-innovative performance relationship. (2022). The International Journal of Entrepreneurship and Innovation, 14657503221102894, 2022.
Google scholar Link
PERCEIVED USEFULNESS AND WILLINGNESS TO RELY ON ADVERTISING VERSUS ELECTRONIC WORD-OF-MOUTH (eWOM)
Journal Article
,
PERCEIVED USEFULNESS AND WILLINGNESS TO RELY ON ADVERTISING VERSUS ELECTRONIC WORD-OF-MOUTH (eWOM). (2020). 9th International Conference on Mass Customization and Personalization …, 2020.
Determinants of pro-environmental behaviour in the context of emerging economies
Journal Article
,
Determinants of pro-environmental behaviour in the context of emerging economies. (2019). International Journal of Sustainable Society 11 (4), 257-277, 2019.
Making market research work in Saudi Arabia
Journal Article
,
Making market research work in Saudi Arabia. (2019). International Journal of Market Research 61 (1), 10-11, 2019.
Journal Article
,
The Impact of Perceived Advertising Creativity on Behavioural Intentions and Quality Perceptions in Mass Customization. (2019). International Journal of Industrial Engineering and Management 10 (2), 131-138, 2019.
Electronic marketing orientation in the Small and Medium-sized Enterprises context
Journal Article
,
Electronic marketing orientation in the Small and Medium-sized Enterprises context. (2018). European Business Review 30 (3), 272-284, 2018.
Electronic Marketing Orientation in the SMEs context
Journal Article
,
Electronic Marketing Orientation in the SMEs context. (2018). European Business Review, 30(3), 272-284.
Journal Article
,
Marketing of specialised products and services to consumers with disabilities: exploring the role of advertising, COO, and e-commerce . (2018). The International Review of Retail, Distribution and Consumer Research. 28(2), Pp. 1, 28(2), 115-136.
Journal Article
,
Marketing of specialised products and services to consumers with disabilities: exploring the role of advertising, country-of-origin, and e-commerce. (2018). The International Review of Retail, Distribution and Consumer Research 28 (2 …, 2018, 28, 115–136.
The use of sampling methods in advertising research: A gap between theory and practice
Journal Article
,
The use of sampling methods in advertising research: A gap between theory and practice. (2018). International Journal of Advertising 37 (4), 650-663, 2018.
Luxury consumption and luxury marketing: Exploratory study in the Kingdom of Saudi Arabia
Journal Article
,
Luxury consumption and luxury marketing: Exploratory study in the Kingdom of Saudi Arabia. (2018). First Marketing Forum, Riyadh, KSA, 2018.
Online reviews systems in the service sector: An exploratory investigation from the Saudi market
Journal Article
,
Online reviews systems in the service sector: An exploratory investigation from the Saudi market. (2017). 8th Global Islamic Marketing Conference, Turkey, 2017.
Journal Article
,
Effects of gender, occupational stereotyping, and culture on perceived service quality in Anglo-Saxon and Middle Eastern cultures. (2017). Services Marketing Quarterly 38 (2), 57-73, 2017.
The use of sampling methods in advertising research: A gap between theory and practice.
Journal Article
,
The use of sampling methods in advertising research: A gap between theory and practice . (2017). International Journal of Advertising, 37 (4), 650-663.
Journal Article
,
From websites to social media: Exploring the adoption of Internet marketing in emerging industrial markets. (2017). Journal of Business and Industrial Marketing, , 32(7), 1009-1019.
Journal Article
,
Effects of Gender, Occupational Stereotyping and Culture on Perceived Service Quality in Anglo-Saxon and Middle Eastern Cultures. (2017). Services Marketing Quarterly, 38(2), 57-73.
Journal Article
,
From websites to social media: exploring the adoption of internet marketing in emerging industrial markets. (2017). Journal of Business & Industrial Marketing 32 (7), 1009-1019, 2017.
E-marketing education in transition: An analysis of international courses and programs
Journal Article
,
E-marketing education in transition: An analysis of international courses and programs. (2016). The International Journal of Management Education, Temporary Link to Full …, 2016.
E-marketing education in transition: An analysis of international courses and programs.
Journal Article
,
E-marketing education in transition: An analysis of international courses and programs . (2016). The International Journal of Management Education, 14(2), 212-218.
Journal Article
,
Exploring students’ satisfaction with universities’ portals in developing countries: A cultural perspective. (2015). The International Journal of Information and Learning Technology 32 (2), 82-93, 2015.
Journal Article
,
Exploring students’ satisfaction with universities’ portals in developing countries: A cultural perspective . (2015). The International Journal of Information and Learning Technology (previously Campus-Wide Information Systems), 32(2), 82-93.
Antecedents of e-marketing orientation in SMEs: An exploratory study
Journal Article
,
Antecedents of e-marketing orientation in SMEs: An exploratory study. (2015). University of Twente, 2015.
Journal Article
,
Examining the Effects of Gender and Occupational Stereotype on Perceptions of Service Quality in Different Cultures. (2014). Marketing Management Association Spring Conference, 127, 2014.
Marketing Communications Role in Shaping Consumer Awareness of Cause-Related Marketing Campaigns
Journal Article
,
Marketing Communications Role in Shaping Consumer Awareness of Cause-Related Marketing Campaigns. (2014). International Journal of Marketing Studies 6 (2), 163-168, 2014, 6, 163-168.
Journal Article
,
THE IMPACT OF GENDER SIMILARITY/DISSIMILARITY ON PERCEPTIONS OF SERVICE QUALITY: AN EVIDENCE FROM JORDANIAN STUDENTS. (2013). Euro-American Conference for Academic Disciplines, " Bad Hofgastein, Austria, 2013.
Open innovations and international collaboration in the context of emerging economies
Journal Article
,
Open innovations and international collaboration in the context of emerging economies. (2013). International Journal of Business and Management 8 (8), 12, 2013, 8, 12-21.
E-MARKETING EDUCATION: DEFINING THE LIMITS
Journal Article
,
E-MARKETING EDUCATION: DEFINING THE LIMITS. (2011). 7th International Conference on Business, Management and Economics, Izmir …, 2011.
The measurement of e-marketing orientation (EMO) in business-to-business markets
Journal Article
,
The measurement of e-marketing orientation (EMO) in business-to-business markets. (2010). Industrial Marketing Management 39 (7), 1097-1102, 2010, 39(7), 1097-1102.
Book
,
Impacts of technological, organizational, and external contexts on internet marketing adoption: An empirical examination, In Grea, R (ed). Advances in technology and innovation in marketing. (2009). New Delhi: Macmillan.
THE MEASUREMENT OF E-MARKETING ORIENTATION (EMO) IN B2B MARKETS
Journal Article
,
THE MEASUREMENT OF E-MARKETING ORIENTATION (EMO) IN B2B MARKETS. (2009). INDUSTRIAL MARKETING MANAGEMENT 38 (6), 1-6, 2009.
An Investigation Into the Organisational Orientation Towards E-marketing
Journal Article
,
An Investigation Into the Organisational Orientation Towards E-marketing. (2007). University of Birmingham, 2007.
Book
,
e-Marketing Adoption in Organizations, In Gray, C and Zappala, S (ed.) Impact of E-commerce on Consumers and Small Firms. (2006). London: Sage.
An Investigation Into the Organisational Orientation Towards E-marketing (Thesis)
Journal Article
,
An Investigation Into the Organisational Orientation Towards E-marketing (Thesis). (2006). University of Birmingham, Birmingham Business School, Department of Marketing, 2006.
e-Marketing adoption in Organizations
Journal Article
,
e-Marketing adoption in Organizations. (2006). Impact of E-Commerce on Consumers and Small Firms, 129-138, 2006.
Impact of e-commerce on consumers and small firms
Journal Article
,
Impact of e-commerce on consumers and small firms. (2006). Ashgate Publishing, Ltd., 2006.
The Role Of E-marketing Resources in Improving Marketing Information System
Conference Paper
,
The Role Of E-marketing Resources in Improving Marketing Information System. (2004). the Annual Conference of Information System and Their Roles in Developing and Expanding Business Firms. Presented at the. Zarqa, Jordan. (Original work published 2024)
Conference Paper
,
A theoretical investigation into the factors impacting e-marketing adoption in commercial organizations. (2003). The Annual Conference of the International Association for Research in Economic Psychology. Presented at the. Rimini, Italy.
Impacts of Technological, Organizational and
Journal Article
,
Impacts of Technological, Organizational and. Advances in Technoloy and Innocation in Marketing, 26, 0.
Journal Article
,
Electronic Marketing Orientation in the SMEs Context Abdel Monim Shaltoni, Douglas West, Ibrahim Alnawas, Tamather Shatnawi.
Journal Article
,
Interactive Marketspace for the Jordanian Industrial Sector ندرﻻا ﻲﻓ ﻲﻋﺎﻧﺻﻟا عﺎطﻘﻟﻟ ﻲﻟﻋﺎﻔﺗﻟا ﻲﻧورﺗﮐﻟﻻا قوﺳﻟا.
Exploring Students’ Satisfaction With Universities’ Portals In Developing Countries
Journal Article
,
Exploring Students’ Satisfaction With Universities’ Portals In Developing Countries.
Presentations
Calendar
Announcements
Classes
Consumer behavior is an important and complex topic because achieving marketingobjectives depends on knowing, serving and influencing consumers. This course coversmajor influences on the buying process, including affect, cognition, situational, and culturalfactors. Specific topics include attitudes, learning, intentions, and consumer decision-makingamong others. The marketing implications of understanding the consumer are emphasized,and social factors are also considered. A range of assessment tools are used to facilitatelearning in this course such as in class assignments.
Marketing has been formally defined by the American marketing association as the activity,set of institutions, and processes for creating, communicating, delivering, and exchangingoffers that have value for customers, clients, partners, and society at large. This coursepresents a broad overview of the main marketing concepts and activities while also providingin-depth knowledge of key marketing issues such as segmentation, positioning, branding andnew product development. A key emphasis of the course is the importance of recognizingthat the customer is the fundamental asset of a corporation. A range of assessment tools areused to facilitate learning in this course such as in class assignments.